Born in Mexico. Built around one question: how much actually gets there?

The Everyday Lab is a Mexican wellness and beauty brand, launched in 2024 in Mexico City by founder and CEO Lucía Lobeira, and available in the United States at theeverydaylab.us. We make high-absorption products — sublingual collagen drops, a mucosal collagen gel, kefir in a delayed-release capsule and a full line of transdermal patches — for people who are tired of supplements that promise a lot and deliver very little.

Our starting point is simple: it's not what you take, it's what your body actually absorbs.

Meet the founder

Lucía Lobeira is a serial entrepreneur from Monterrey, Mexico, who has built her career in Mexico City. Before The Everyday Lab she co-founded Elixir Detox in 2013, one of the first cold-pressed juice brands in Mexico, which went on to raise investment on Shark Tank México. In 2015 she was named one of Forbes México's "30 Promesas de los Negocios". In 2017 she co-founded Lýsi México, today the best-positioned Omega 3 brand in the Mexican market, carried by the country's leading retail chains and in more than 2,000 points of sale.

The Everyday Lab started as a comeback. After selling her stake in her previous company, in one of the hardest years of her life, Lucía slowed down, took up yoga and started paying attention to what people actually needed. The first idea was vaginal collagen: a real need that nobody was talking about out loud. The rest of the line grew from the same place — problems the category wasn't solving well, like cramps without medication, vitamins for people who hate pills, or collagen that doesn't depend on mixing powders every morning.

"I don't launch anything I wouldn't believe in myself. I could make it faster or cheaper, and the answer is still no." — Lucía Lobeira, founder and CEO

What we do differently

• Routes that skip digestion. Sublingual delivery reaches up to 80% uptake and the mucosal route up to 99%, versus about 25% for powders and capsules. Patches release their actives gradually through the skin. See the studies behind each route →
• Effective doses, not filler amounts. The active ingredient is the one line we never cut to lower a cost.
• We call things by their name. Vaginal dryness, pain during sex, menopause, period cramps. If we make a product for it, we say what it's for.
• Built for real routines. Nothing to mix, nothing to refrigerate, no ten-step rituals — products you stop having to remember.

How our products are made

Our patches are made under ISO 13485:2016, our manufacturers hold FSSC 22000, and our products are made in an FDA-registered facility (establishment registration — not FDA approval of the products). Every ingredient and amount is disclosed on each product page.

Where you'll find us

More than 11,000 customers use The Everyday Lab. In Mexico we're sold at Ulta, Walmart, Sanborns, Amazon and Mercado Libre, and online at theeverydaylab.com; in the US, here at theeverydaylab.us. Our work has been featured in Vogue México, GQ México, Glamour, Men's Health, Marie Claire and Grazia — see our press.

Our promise

Clear claims, disclosed formulas and honest expectations: collagen results are usually visible from week 6 of consistent use, and a patch never replaces medical treatment. If something doesn't work for you, our satisfaction guarantee has you covered.

Questions? Write to us at hello@theeverydaylab.com.